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RESOLUTE INITIATIVE

· EIN · resoluteinitiative.com
profile · synthesized from sources

Resolute Initiative is a digital campaign supporting Ukraine by integrating humanitarian aid with consumer engagement through branded beverages and spirits. It uses QR codes, NFTs, AR/VR, and digital tributes to raise awareness and funds, linking product purchases to support for Ukrainian recovery. The initiative highlights Ukrainian resilience and culture while enabling global participation in rebuilding efforts.

named programs · 4 · from sources

what they call their work

Bricks with Embedded Medallions
Upgraded digital contributions that unlock NFTs, videos, and interactive experiences celebrating Ukrainian defenders and culture
On-Pack and On-Can Promotions
Innovative packaging with QR codes that link to digital content and donation platforms, turning product purchases into support for Ukraine
The Heroes Series
Consumers access narrated digital stories of Ukrainian heroes via NFT-enabled bottles, with proceeds supporting humanitarian aid in Ukraine
Tribute Walls
Digital and physical tributes allowing global supporters to contribute virtual "bricks" that fund real-world rebuilding projects in Ukraine
activities · 1 group

what they do

  • Digital Tribute & Engagement Campaigns 4 activities
    • Branded consumer product campaigns for fundraising
      Implements consumer engagement campaigns using branded beverages, spirits, innovative packaging, retail activations, and collectible materials (e.g., In-Lid booklets, stamps, Omni-Bags) to promote support for Ukraine and direct a percentage of sales to humanitarian funding.
    • Consumer engagement via AR/VR and NFTs
      Uses augmented reality, virtual reality, and NFTs across digital platforms and consumer touchpoints—including tribute walls, medallions, and interactive content—to drive public engagement and awareness in support of Ukraine.
    • Digital humanitarian campaign for Ukraine
      Operates a multifaceted digital campaign to support the population of Ukraine by engaging the global community in humanitarian efforts, including virtual memorials, digital tributes, and real-world rebuilding initiatives linked to online participation.
    • Direct consumer support and donation programs
      Offers direct support mechanisms including free opt-in programs, memberships, subscriptions, donations, and a digital "brick" program that grants naming rights in a virtual environment, with contributions funding humanitarian aid and rebuilding projects in Ukraine.
relationships · 3

who they work with

  • Strategic Integration Government — Copyright holder and operator of the Resolute Initiative website
  • Strategic Integration Government — Copyright holder and organizational entity behind the Resolute Initiative, indicating operational or administrative affiliation.
  • Strategic Integration Partner — Copyright holder for the Resolute Initiative website content.